- Human Resource
To enhance the quality of human resources as the essence of management excellence
A company is not an organisation. It takes people to transform a company into an organisation.
The sum total of the staff is the Group’s strength. Their contribution is the Group's results.
To improve existing operations and to position for expansion and new opportunities
Competition is never static. It means we cannot be complacent.
To ensure oneness in purpose, harmony and friendship in the pursuit of prosperity for all
Our Group is built upon Teamwork. Teamwork is your unselfish commitment to your colleagues; your
understanding of them at times – even most of the time, your genuine sense of involvement and indulgence, and a committed
sense of belonging within the Group.
- Social Responsibility
To create wealth for the betterment of society
We should be mindful that we avoid building a Group whose total concentration is to make profit –
devoid of human touch and excitement. The Group has long been committed to a policy of social responsibility by striving
for the betterment of society and holds strongly the belief that an organisation does not detach itself from its social
To consistently provide goods and services of the highest quality at competitive prices
Success is the bequest of hard work. The root cause of prosperity will be our dynamic efforts
to sustain the Group to be at the lowest cost and the highest quality.
To nurture and be committed to innovation
The Profit is the essence of Performance. Complacency is the enemy of hard work. Innovation is
the difference between Competence and Excellence.
To pursue management vision and foster entrepreneurship
People say that a business man is born, but we believe that a businessman can be trained. In
this Group, from what we have seen through experience, we are convinced that business acumen can be grafted – provided
the aggregates of interest, will and conviction exists.
To conduct business with honour
We should not simply just settle for an 'organisation'. We need a shared value to bind us – pride
in association, passion in belonging and dignity in all our endeavours.